the itch of self regard

Love this C.S. Lewis quote from Mere Christianity:

The pleasure of pride is like the pleasure of scratching. If there is an itch one does want to scratch; but it is much nicer to have neither the itch nor the scratch. As long as we have the itch of self-regard we shall want the pleasure of self-approval; but the happiest moments are those when we forget our precious selves and have neither but have everything else (God, our fellow humans, the garden and the sky) instead.

I could seek to save my life and establish my own proverbial kingdom by pursuing ambitions that bring attention to me. Then what?

In the words of musician Chris Rice, "...my world's too big to make a name for myself." But, "You are the LORD, the Famous One, and great is Your name in all the earth!"

The way to lose the itch of self-regard and the pleasure of self-approval is to lose myself as I seek His Kingdom on earth... that I may keep it for eternity in Heaven.